Exchanging Links – Get the right sites to link to your website

Most people are aware of the fact that Googleâ„¢ is by far the most important search engine in the world today. Many webmasters have also heard that having other websites post links to your website should improve your rankings in the search engines, especially in Googleâ„¢. This is certainly true. However, if you want to become a money maker with your own internet home based business, you need to know the correct way of soliciting links from other sites.

Why is it important that other sites link to yours? It can be seen as a sort of confirmation that one site values the content of another site. When you find a site on the net that is useful because it has good content that you are interested in you normally save it as a favorite. The same principle applies to website links. The more sites link to your site the higher the perceived value of your site on the net and that has a direct impact on your site’s ranking.

There are many sites on the internet that exist for only one reason and that is to show webmasters how they can improve their search engine rankings by using SEO (Search Engine Optimization) techniques. I do not want to comment too much on SEO sites except to say that although there are some very good SEO sites on the net I have found most of them to have no value at all. However, one thing that most SEO sites agree upon is the importance of having incoming links to your site in order to improve your site’s rankings in the search engines.

I am often surprised at how many people follow the advice of SEO sites on how they can improve their site’s ranking in Google™ without even considering what Google™ has to say on this topic. Nevertheless, Google™ is very clear on the importance of incoming links.

Take the time to read the “Webmaster Guidelines” issued by Google™. You can find these valuable guidelines at www.google.com/support/webmasters and then click on “Webmaster Guidelines”. They are very clear.

In principle, links should come from sites with content that is relevant to your own site. It can be similar or complementary. These sites should link to your site because they find your site’s content valuable and consider it to be useful for their own visitors

There are mainly two ways of soliciting links from other webmasters:

The one is by looking for sites with content that is relevant to your own site and requesting these webmasters to post a link to your site. You normally need to give them your site’s title, website address and a short description of what your site is all about in order for them to consider adding your link on their site. It is normal that they often request you to first post a link on your site linking back to their site (and provide them with the link address to verify you have placed the link) before considering linking to yours. Many of these sites will invite other webmasters on their home page to link to their site or inform other webmasters that they are open to exchange links (called reciprocal links) with suitable sites.

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