No matter which category you fall into, Iâ€™d like to share some concepts with you that might make all the difference in the world to your future success. In fact, you just might learn from this article the one thing that helps you start earning real money.
It really all comes down these two mistakes that beginnerâ€™s make:
1. Promoting to many products at once (lack of focus), and.. 2. Giving up too soon.
These two mistakes are related, and are actually self-reinforcing. It sounds obvious enough, but let me explain exactly how this scenario plays out.
Lack of Focus:
Experienced affiliate marketers do have the ability to promote several products, sometimes far a field from each other, at the same time. The reason they can do this is because theyâ€™d already learned and applied certain fundamental skills, and have developed a system for themselves which works to bring in sales consistently.
As a beginner, however, youâ€™re still learning what works and what doesnâ€™t. For that reason alone, you need a clearly defined testing ground â€“ and this means limiting your promotion to just one product when you first start out.
Just imagine for a moment if you were in a laboratory. Youâ€™re working with a new chemical and need to determine its boiling point, solubility, molecular weight and so on.
Would it be quicker and easier for you to accomplish this by working with just that one chemical, or by juggling multiple, other chemicals all at the same timeâ€¦starting one experiment and then rushing over to another one midway through?
Obviously, it would be easier to work with just the one chemical, right?
Well, the same is true for marketing. Just like the variables in your lab experiment, youâ€™ve also got variables in every product promotion you undertake. The variables include things like traffic generation, conversion rates, advertising response rates and so on.
So, how much data do you want to juggle? Do you want to keep track of, say, Google Adwords performance for ONE e-bookâ€¦or for a dozen of them spread across more than one niche?
This is where a lot beginners get themselves into a rut. They try to juggle all of this information at once, get overwhelmed by it and simply give up.
Giving Up Too Soon:
Ok, so, information overload hits, and you throw your hands in the air in surrender.
Thereâ€™s no need to despair!
You can turn the situation around completely if youâ€™ll just make a commitment to do the following three things:
1. Pick ONE niche market 2. Pick ONE product from that market 3. Use just that one niche product as your testing ground, in order to solidify your skills as an affiliate marketer.
You see, its a lot like learning to ride a bicycle as a kid. You start off with a tricycle, then move up to regular bike with training wheels and from there onto riding any bike you choose.
The same is true for learning how to promote products as an affiliate.